I ghostwrite LinkedIn content for behavioral health practice owners who want to attract the right therapists and build real referral partnerships. In your voice, from your stories, without you spending your evenings writing posts.
Every group practice owner I talk to has the same two shortages: therapists they can't hire and referral sources they haven't met. Both problems have the same root. The people you want to reach have never heard of you.
The therapist you want to hire is researching practices online months before she applies anywhere. The physician who could send you a steady stream of clients refers to the name he already knows. If your practice isn't visible where these people already spend their time, you're not losing to better practices. You're losing to more familiar ones.
An unfilled therapist seat costs a practice $90,000 to $120,000 a year in revenue it never collects. If you ran your numbers through my Empty Chair Calculator, you've already seen what the gap looks like at your practice. Visibility is how it closes.
Your time commitment: a few hours a month, mostly reviewing posts and posting them. I do the writing. Pricing depends on scope, and I'd rather discuss it after I understand your practice than print a number that means nothing without context.
A free 30-minute call. You tell me about your practice, your market, and where the gaps are. If I can't help, I'll say so and point you somewhere useful.
A recorded interview about your story, your philosophy, and how you talk. This becomes the voice file everything gets written from.
You review every post before it goes live. Two revision rounds included. Nothing appears under your name that you didn't sign off on, and you're the one who posts it.
Posts arrive on schedule, ready for you to paste in. Each month we look at what worked, who it reached, and what to change.
I spent 11 years as an IPS Employment Specialist at a 650-employee community behavioral health organization in Oregon. I worked on a team with therapists, case managers, psychiatrists, and peer support specialists, and I watched what makes clinicians stay and how referral trust gets built or lost. My program scored 119 out of 125 on IPS fidelity, one of the highest scores ever recorded in Oregon. I hold a QMHA-I credential.
Before that, I spent 20 years writing direct response copy, where the whole job is getting a stranger to act on what you wrote.
I've since retired from the organization and now write LinkedIn content for practice owners. I know what a full caseload and a Wednesday staffing meeting feel like, so your posts sound like they came from someone who's been in the room.
I'm early in this business and I won't pretend otherwise. I don't have a wall of client logos. What I have is my own account, built with this exact system, from a standing start, in the behavioral health niche.
All figures are from my LinkedIn analytics for May 4 through October 2, 2026. May 4 is the day I began posting. About half of the people my posts reach work in mental health care or in hospitals and health care. Of the profile viewers LinkedIn identifies, about two-thirds work in those same two fields. Of the people who follow me, about a third are owners or C-suite, based on LinkedIn's seniority data, and my follower count is up 108% over the same period. Some of those followers are vendors and consultants with owner or founder titles. This is the same approach I'd use for your practice, pointed at your market instead of mine.
Founding clients get my full attention at founding-client terms, and the honest tradeoff that comes with being early: fewer case studies, more hunger.
“The practices that recruit and retain the best therapists aren't the ones paying the most. They're the ones telling their story most clearly.”
A free 30-minute conversation. Bring your empty-chair number if you ran the calculator. I'll ask about your practice, tell you honestly whether I can help, and if I can, I'll walk you through exactly what working together looks like. Worst case, you leave with a clearer picture of your own visibility gap.
Book a Free 30-Minute Call Run the Calculator